Name: Mathilda Davies
Company: Wet-It, Swedish Treasures LLC
Items sold in LMC gift store:
Where you’re from and currently reside?
I was born in Sundsvall, Sweden. It is considered “up north” yet it is actually in the very middle of the country. However, the populations is scarce north of Sundsvall due to the mountains.
And I currently live in Rutherfordton, NC.
What are your Wet-It cloths made out of specifically?
The cloths are made of 70% cellulose and 30% cotton.
Approximately how many ordinary paper towels and sponges are spared with a Wet-It cloth?
You will save approximately 17 rolls of paper towels and a handful of sponges during the life of 1 Wet-it cloth!
What are some of your most popular prints?
Animals and Produce – turtles, fish, dogs, cats, birds, bunnies, lemons, strawberries, pineapples, etc.
Your bio says you’re from Sweden. What are some sustainable practices residents apply there that we can incorporate here?
There are so many of them! Swedes are in general a lot more sustainably conscious. They consume less and there are lots of examples to show that. Just the size of the household garbage cans is one example! They are about half the size of household garbage cans here in NC. Swedes sort their own recycled waste at a nearby recycling station. Many households also compost their food waste, etc.
My advice is to stop using so many disposable items! Growing up, we rarely purchased any kind of disposable plates, cutlery, paper towels, goods packed in snack packs and so on.
Most grocery stores require you to pay for your grocery bag, but you are always welcome to bring your own. Swedes recycle metal cans, glass bottles, and PET bottles from ready-to-drink beverages. In 2019, over 85% of those containers were recycled by consumers. It is not uncommon for a Swede to never get a driver's license much less own a car. Public transport is practically used by everyone, everywhere, from the youngest to the oldest, in both rural and urban areas. Many walk or ride their bike if they don’t have to travel very far.
What is one sustainable or eco-friendly trend in which you’d like to garner more support?
I can’t say I believe zero-waste works for everyone but I do believe there are many ways Americans, in general, can cut back significantly on waste on a day to day basis. Cook your own meals! Don’t eat out every day. Eat your leftovers and don’t let food go to waste! Bring your own beverage when on the go instead of buying bottled or canned beverages. Cut back on purchasing individually packaged items and buy larger packs or in bulk. As much as possible, eliminate the use of disposable items!